Your Exclusive Invitation:
This November, restoration leaders from across the country will gather at the Covered S Ranch in Snyder, TX for Mavericks & Mastery — an exclusive retreat designed to sharpen your strategy, strengthen your network, and give you the tools to thrive in a shifting industry.
Why Mavericks? Because bold leadership is about forging your own path when challenges mount.
Why Mastery? Because growth requires systems and strategies that create long-term results.
If you want both, this retreat is for you.
The Experience:
More Than A Workshop
This isn’t a conference room in a chain hotel. It’s a leadership retreat inside a working West Texas ranch, where bold ideas meet bold landscapes.
Days are spent sharpening strategy and systems. Evenings are for firepit conversations, chef-prepared meals, and moments that spark breakthroughs you’ll remember long after you head home.
And yes—bring your spouse or significant other. They don’t need to sit through sessions; there’s plenty for them to enjoy at the ranch. The more, the merrier.
Who Should Attend
Owners, executives, and managers of restoration companies
Leaders who want to scale their contents division profitably
Mavericks:
bold thinkers ready to chart their own path
Those chasing mastery: proven systems, strategies, and accountability
Why Attend
Elite Networking: Genuine connections with peers who understand your challenges
Actionable Strategy: KPIs, marketing plans, and systems you can implement immediately
Perspective Shifts:
A single conversation can change the course of your business
Clarity & Confidence: Leave with a roadmap for growth and profitability
Capacity & Exclusivity
Mavericks & Mastery is limited to 60 attendees. Once spots are full, they’re gone.
The Setting:
Covered S Ranch
The entire Hacienda is reserved exclusively for Total Contentz during the retreat. Escape the grind for a few days—come learn, plan your next stage of growth, share ideas, and connect with other restoration leaders. And when the sessions end? It’s time to relax and have fun.
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27,000 acres of rugged beauty—cedar canyons, mesas, and sweeping plains
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Heritage: Founded by the Pharies family, inspired by the legendary Bell Ranch
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Hospitality: Rustic luxury at the Hacienda—pool, hot tub, firepit, billiards, bar, and game tables
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Authentic Chuck Wagon meals featuring ranch-raised Black Angus beef
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Activities included: pool, hot tub, firepit, pickleball, billiards, and more
What You'll Learn
What You'll Learn
Day 1 Agenda
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Target marketing plans
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Daily sales process & activities
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Goal setting & accountability
Day 2 Agenda
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KPIs that matter
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The 48 systems to scale profitably
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Scoping, estimating, and cost reviews
Meet Your Hosts:
Fellow Mavericks
Chet Pharies
Entrepreneur| Rancher | Pilot | Philanthropist
Owner - Carpet Tech, CT Restoration - a Lubbock, Texas-based regional floor care & restoration company.
Chet is a true Maverick: a visionary leader who grew Carpet Tech into one of Texas’s premier restoration companies, and the steward of Covered S Ranch—a legacy ranch inspired by his family’s roots at the historic Bell Ranch. With one foot in restoration and the other in ranching, Chet knows what it takes to lead with grit, adaptability, and heart. He brings the perspective of someone who’s lived both the challenges of the industry and the wide-open possibilities of building something lasting.
Barb Jackson
Contents Restoration Trainer | Consultant | Connector
Owner - Total Contentz
Barb has spent her career helping restoration companies build contents divisions that are not just functional, but profitable. She’s known for her no-nonsense teaching style, her ability to simplify complex workflows, and her passion for giving independent restorers the tools they need to compete with anyone. Barb has designed processing facilities across the country—including the very one you’ll train in—and has coached hundreds of teams toward growth and mastery.
Facilitated By:
Anthony Nelson, Pivot
After 13 years growing Premier Restoration Hawaii to 4 locations and 160 employees, Anthony Nelson paused to catch his breath, and then promptly joined Pivot. A much younger Anthony started his journey as a restoration technician some 22 years ago. Seeing how he was able to make a difference in people’s lives every day, he fell in love with property restoration and a lovely lady named Angela too.
He credits strong leadership as the force that molded him professionally and helped propel him to a level of success young Anthony never anticipated. Today, his mission focus is to build better businesses by building better business leaders.
Never one to be idle, Anthony currently serves on the Restoration Industry Association (RIA) board of directors, and as a consensus body member for the forthcoming and aptly named, Institute of Inspection Cleaning and Restoration Certification (IICRC) S760 Standard for Professional Wildfire Investigations and Restoration of Impacts to Structures, Systems, and Contents. And if that isn’t enough, he also chairs the scholarship committee for the Construction Industry of Maui. In his free time, you’ll find him collaborating with other thought leaders in the service industry, trying to figure out how to give field-based staff 15 minutes of their day back because, in his opinion, no one works harder or deserves more from us than our technicians in the field.
Included in Your Experience
The entire Hacienda is reserved exclusively for Total Contentz during the retreat. Escape the grind for a few days—come learn, plan your next stage of growth, share ideas, and connect with other restoration leaders. And when the sessions end? It’s time to relax and have fun.
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Two days of high-impact leadership sessions (10am–2pm each day)
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All-inclusive meals prepared “Chuck Wagon Style”, featuring ranch-raised, grass-fed, grain-finished Black Angus beef, snacks, and drinks (yes, cocktails included)
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Exclusive access to the Hacienda & courtyard (bar, dining, billiards, ping pong, blackjack, board games, firepit, pickleball, basketball, pool & hot tub)
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Networking activities designed to spark ideas & relationships
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Exclusive Covered S Ranch branding keepsake
Activities available for an additional cost
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Skeet shooting
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Target shooting
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Varmint hunting (bobcat, coyote, wild hog)
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Jeep or ATV ranch tours
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Heli hunting
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Exotic hunts
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Extended stay opportunities
See coveredsranch.com for more information on booking and pricing
Accomodations
Lodging at the ranch is limited, so we recommend booking early to secure your spot.
If the ranch fills up, no worries—there are plenty of hotels just 20 minutes away in Snyder.
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Private Room: $275/person/night
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Bunkhouse: $150/person/night
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RV Hookup: $75/night
(Check-in: Nov 5 at 4pm · Check-out: Nov 8 at 11am · Extended stays available)
To book your stay, contact Covered S Ranch:
Website: https://coveredsranch.com/collections/getaways
Call: 806-782-9451
Extend Your Stay!
Stick around after the retreat:
Private rooms, bunkhouse, RV hookups available
Additional ranch experiences like exotic hunts, guided varmint hunts, and heli adventures
Additional Hotels Nearby:
(Mention you are attending an event at the Covered S Ranch to receive a group rate of $98 per night. Must call in to make reservation to get this rate: 325-573-0376.)
Travel
Lubbock Preston Smith Intl. (LBB): 72 miles
Abilene Regional (ABI): 105 miles
Winston Field-SNK in Snyder (Private)
Private Airfield & hangar available on site (inquire with Covered S Ranch)
